How to Navigate the Wholesale Liquor License Application

If you’re looking to sell alcohol at wholesale in California—whether you’re a winery, beer distributor, spirits importer, or anything in between—you’ll need a valid wholesale liquor license before you can legally operate. The application process can feel overwhelming, especially with all the technical requirements, permits, and paperwork involved. But don’t worry—we’re here to break it all down for you.

In this simple guide, we’ll walk you through:

Ready to get started? Whether you’re opening a liquor store, managing a warehouse, or launching a wholesaler business, we’ll help you get the right license so you can distribute alcohol legally and confidently.

What Is a Wholesale Liquor License?

A wholesale liquor license in California allows a licensed wholesaler to sell alcohol at wholesale—in bulk, typically to retailers, restaurants, bars, or distributors—rather than directly to the consumer. This includes beer, wine, and spirits, and is essential if your business plans to operate a warehouse, import alcohol, or purchase alcoholic beverages from a manufacturer to then resell.

Think of it this way:

• Retail licenses are for businesses that sell alcohol directly to the public (like a liquor store, winery tasting room, or restaurant).
• Wholesale licenses are for businesses that distribute alcohol behind the scenes—essentially acting as the middleman between the producer and the seller.

Additional Reading: You might also want to read about Hotel Bars & Alcohol Sales: A Simple Guide to Getting a Type 70 Liquor License.

To get a liquor license at the wholesale level, you’ll need to apply through the California Department of Alcoholic Beverage Control (ABC), the regulatory agency that oversees alcohol licensing, permit applications, and law enforcement related to alcoholic beverages.

In addition, you’ll also need to obtain a federal basic permit through the Alcohol and Tobacco Tax and Trade Bureau (TTB) if you plan to import or distribute alcohol. 

With multiple permits, fees, and filing requirements, it’s no surprise many applicants find the application process a bit daunting. But that’s where expert help comes in—more on that soon!

Types of Wholesale Liquor Licenses in California

California offers two main types of wholesaler licenses for businesses that want to distribute alcoholic beverages. Which one you choose depends on what kind of beverage you plan to sell—and how.

Type 17: Beer and Wine Wholesaler

This license allows you to sell and distribute beer and wine to licensed retailers like liquor stores, bars, and restaurants. You cannot sell distilled spirits under this license.

• Great for wineries, breweries, and importers
• Requires a licensed premise and county registration
• You may also need to obtain a basic permit from the TTB

Type 18: Distilled Spirits Wholesaler

If you’re looking to distribute spirits like vodka, whiskey, or tequila, you’ll need a Type 18 license. This license may also include permission to sell beer and wine as part of your operations.

• Can be used in conjunction with a Type 17 license
• Higher markup potential due to volume and price flexibility
• Subject to more federal permit requirements

Additional Reading: Discover more Types of Liquor Licenses in California: What You Need to Know.

Both license types require approval through the ABC, and the license application process varies by county, ownership structure, and whether you lease or own the premises. Ensure you’ve got all your bases covered before submitting your application!

How to Get a Wholesale Liquor License in California

Ready to become a licensed wholesaler? Here’s how to get from idea to approval—step by step:

1. Determine the Appropriate License Type

Are you planning to distribute just beer and wine (Type 17) or include spirits like vodka and whiskey (Type 18)? Your business goals will help you decide.

2. Obtain a Seller’s Permit

You’ll need a seller’s permit from the California Department of Tax and Fee Administration before you can legally sell alcohol. This helps track sales tax on your transactions.

3. Ensure Zoning Compliance

Check with your city or county to confirm your business location is properly zoned for alcohol distribution. Some areas have strict zoning laws that could prohibit your type of operation.

4. Prepare Necessary Documentation

Be ready to provide a business plan, financials, proof of premises lease or ownership, and details about your operations.

5. Submit Your Application to ABC

Complete and send your license application to the ABC district office. Include all supporting documents.

6. Await Approval

Expect inspections, background checks, and a bit of a wait. But once your application has been approved, you’ll be ready to distribute and help others drink responsibly.

Additional Reading: Read more about How to Get a Liquor License in California: A Step-by-Step Guide.

Common Challenges and Considerations

Getting your wholesale liquor license in California isn’t always a smooth ride. There are a few common roadblocks that can slow things down or trip up even the most prepared applicant:

Local Regulations

Every county and city in California has its own rules when it comes to alcohol licensing. Some prohibit new licenses in certain areas due to zoning restrictions or saturation limits. Before you submit your application, it’s crucial to research local ordinances—or work with someone who already knows them.

Application Delays

If you’re missing documents, forget to include a copy of your lease, or submit incomplete forms, you could face serious processing delays. According to the ABC’s website, license approval can take 60 to 90 days—or longer if corrections are needed. And if your application has been approved but you don’t receive your physical license, your operations could be put on hold.

Market Competition

In high-demand areas, licenses are limited. That means you’ll be competing with other businesses to get approved—and the price or wait time might be higher as a result. 

Navigating these challenges takes time, experience, and a good eye for sensitive information. It’s a lot—but you don’t have to do it alone.

Liquor Wholesale License Cost in California

When planning to become a licensed wholesaler in California, it’s essential to understand the associated costs. These fees are set by the ABC and are subject to change. Here’s a breakdown:​

Application Fees

• Type 17 (Beer and Wine Wholesaler): Approximately $1,105.00
• Type 18 (Distilled Spirits Wholesaler): Approximately $1,105.00

Annual Renewal Fees

• Type 17: Around $490 
• Type 18: Around $807

Additional Reading: You might also want to take a look at How Much Does a Liquor License Cost in California?

These fees cover the processing of your application and the ongoing privilege to operate as a wholesaler. Keep in mind that additional costs may arise, such as local fees, zoning permits, and federal permits from the TTB if you’re involved in importing or distributing alcohol.​

Let AAA Liquor License Consulting — So You Can Focus on Your Business

Whether you’re applying for your first wholesale liquor license, expanding into new territory or looking to renew your liquor license in California, AAA Liquor License Consulting is here to make it easy. With over 40 years of experience, we offer:

• Start-to-finish support for buying, selling, or transferring licenses
• Tailored consulting based on your business goals
• Faster processing so you can get approved and start operations sooner

We know the red tape—you don’t have to. Let’s get started. Buy your liquor license in California. Get in touch!